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Why Lead Magnets Really Work?

Selling your online course isn’t as simple as 1-2-3. In the ideal world, a streamlined process would be that (1): someone discovers your content, (2): clicks a link that directs to your landing page, and (3): purchases your online course. But dealing with the customer in an age of information surplus, you have to outrank your competition, stand out to your target audience, and present your online course with valuable content leading up to it.

When a potential customer discovers your content, they enter the sales funnel. Throughout the course of the sales funnel, they should be reminded of the value you present to them, and nurture their desire to learn more by purchasing your online course. This can be done in many ways: throughout your website, social media platforms, YouTube channel, blogs, and email campaigns. Part of that list includes lead magnets. In this article, we will explain the relationship between obtaining leads through 10 popular lead magnets by exploring what they are, the value each one brings to your target audience, and how that helps promote your course.

Let’s explore the strategies together, dear creator. And you will learn about lead magnets and how they are a useful tool to gather high quality leads for higher conversion rates.

What Is a Lead Magnet?

A lead magnet is an incentive or offer designed to attract your target audience based on their interests, needs, and pain points, in order to turn them into leads and eventually paying customers. Simply put, it is something of value you give to them for free in exchange for their contact information, such as first name and email address.

Popular Examples of Lead Magnets

  1. eBooks and Guides
    1. What it is: These are free pdf’s that can help supplement your course, and give the reader valuable knowledge pertaining to a certain question or problem that needs to be solved or answered.
    2. Value to the Audience: The in-depth knowledge on a specific topic related to your course provides an opportunity for the audience to dive deeper into a subject, learn something new, and gain valuable insights.
    3. Course Promotion: This lead magnet introduces your audience to a particular subject matter covered further in the course. It allows you to showcase your level of expertise, while leaving them wanting to learn more – which your course can provide when they join.
  1. Webinars and Workshops
    1. What it is: Webinars and workshops are an online video session with a large group of attendees that join to listen to an expert talk about a specific subject. It may include exercises for hands-on experience, polls, and an opportunity to ask questions from a leader in the field.
    2. Value to the Audience: A live webinar allows your audience to interact with you in a highly personalized online setting. It gives your potential customer the feeling of inclusivity and community, attending a session with other interested people. 
    3. Course Promotion: Live webinars are a great way to create a sense of community and education for your audience, while establishing you as a reliable authority for the topic you teach in your online course. This is a great way to get direct, real-time engagement and feedback, questions, and also promote the value of your online course. A great way to increase conversion rates is a call to action (CTA) towards the end of your webinar to join the online course by offering a discount that is only available to them while they are still in the session. This creates a sense of urgency after presenting the benefits of your course.
  1. Checklists and Cheat Sheets
    1. What it is: These resources are a great way to show a planning process, tips and tricks, and other actionable items 
    2. Value to the Audience: This lead magnet should be related to the main concepts of your course that your target audience can apply in their own time. This tool should save your audience time and effort. 
    3. Course Promotion: The value that using checklists and cheat sheets brings to your audience circles back as an example of how useful your online course can be to them if it helps them with a specific problem. This can act as a quick reference guide, making your audience realize the practicality and usefulness of your online course.
  1. Quizzes and Assessments
    1. What it is: Brief quizzes and assessments are a fun way to get your audience to engage with the topics you present in your online course.
    2. Value to the Audience: This provides insights into the audience’s current understanding of the topic by challenging them. This is intriguing because it provides a knowledge gap that the audience then will want to fill by continuing to explore your content and lead them to the option of signing up for your course.
    3. Course Promotion: You can design the quiz in a way that explains whether their answer is correct or not, gives a final grade, and recommends your course as a solution to improve their knowledge or skills based on the quiz outcomes.
  1. Templates and Tools
    1. What it is: Similar to checklists and cheat sheets, this is another way to provide value by creating documents that will guide your audience.
    2. Value to the Audience: Templates and tools are designed to simplify complex tasks, by saving time, effort, and reducing guesswork. Providing such a resource for free will continue building a stronger relationship with your audience.
    3. Course Promotion: By showing your level of expertise that aligns with your course content, you also show how your course can teach them to maximize the usefulness of these resources. 
  1. Resources Libraries
    1. What it is: Continued guidance with reliable content that the audience can access at their leisure. 
    2. Value to the Audience: Resource libraries allow the audience to continue exploring your content, whether it’s more templates and other guides, videos, links to your online platforms, social media, and more. 
    3. Course Promotion: Creating a resource library packed with supplemental content that complements your course gives your audience a sneak peek into the wealth of knowledge they will gain by enrolling.
  1. Video Series
    1. What it is: Creating a short video series surrounding a specific topic that can be expanded on in the online course.
    2. Value to the Audience: Video series offer a visual exploration of topics by offering step-by-step instructions or interesting insights. It also caters to both visual and auditory learners. 
    3. Course Promotion: Develop a short video series that addresses a pain point or topic covered in your course. This not only gives a preview to your teaching style but creates a sense of anticipation and intrigue for the full online course.
  1. Case Studies and Success Stories
    1. What it is: Social proof from former students.
    2. Value to the Audience: This will inspire your audience with real life stories and examples of students who have had positive results from taking the online course. 
    3. Course Promotion: Sharing a case study or success story highlights the transformation your course can bring by providing tangible evidence, and builds trust in your brand.
  1. Challenges and Mini-Courses
    1. What it is: This is another way to engage your audience, similar to the quiz and assessments, by giving them a challenge.
    2. Value to the Audience: Condensed versions of the course or challenges provide a structured learning experience without the financial commitment over a short period of time. 
    3. Course Promotion: Mini-courses and challenges make for a great preview that will help show value that your online course could have for them.
  2. Free Trials and Demos
    1. What it is: You can offer a lesson series in your online course free for a short period of time.
    2. Value to the Audience: This is another method to preview the course and assess the value of information you provide to your audience by allowing them to sample a lesson free of charge.
    3. Course Promotion: Provide a limited-time free trial or demo of the course for a short period of time. This will also allow the audience to get familiar with the platform, explore a limited portion of the course, and assess the quality of the content provided for them – thereby increasing the chances of signing up.

Final Thoughts

You’ve made it to the end of the article, dear creator. Hopefully you have been inspired to create some lead magnets to vamp up the engagement from your target audience, and ignite interest in what your online course has to offer. You don’t need to do all ten lead magnets right away, it’s good to pick a couple when getting started and see how that reflects in your audience’s engagement numbers. If you need guidance on where to start and what would work best for your niche, you can schedule a free call with our CourseCamp team! We will help you prepare a strong lead magnet that aligns best with your marketing strategy and sales funnel, and can design these lead magnets to coincide with your brand. Whatever your needs are, we can get you there.

So let’s create some quality lead magnets so we can attract the right target audience for your online course!

Are you ready to market your online course? Let us take care of that for you, your students are waiting!

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