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FOUR-TIME GOLF CHAMP TEACHES LEADERSHIP TO MORE THAN 250 STUDENTS

In Partnership With
paul dots

PAUL MCGINLEY

LEADERSHIP

2.9

ROAS (Return on Ad Spend)

250

Courses Sold

18000

Revenue After 3 Months

THE FOUR-TIME GOLD CHAMPION PAUL MCGINLEY

This case study captures the strategic journey and success of Paul McGinley‘s leadership course and #TeamCourseCamp‘s role in achieving impressive results. It illustrates the efficacy of a well-planned and executed marketing strategy in the e-learning industry.

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Four-time golf champion Paul McGinley, in partnership with High Performers, created the “Landscape of Leadership” online course. His vision was to share his insights into leadership shaped by his illustrious sports career.

The goal was to establish a marketing strategy that could effectively position and sell the course to aspiring leaders across various fields.

OUR COMPREHENSIVE STRATEGY

#TeamCourseCamp developed an end-to-end marketing strategy focusing on digital excellence.

This is what we did:

  • Produced a suite of digital assets tailored to appeal to the leadership audience.
  • Built a dedicated, conversion-centric landing page for course sign-ups.
  • Crafted visually appealing creatives for use across digital platforms.
  • Initiated a robust email marketing campaign to nurture leads.
  • Offered a free module of the course to give potential customers a transformative preview of Paul McGinley’s leadership philosophy.

This strategy was carefully constructed to not only attract attention but also to convert interest into sales.

ADS PLANNING AND LAUNCH

The free module served as the cornerstone of our advertising strategy, effectively drawing in prospective learners.

Our approach included:

 

  • Strategic deployment of retargeting ads aimed at users who engaged with the free module but had not yet purchased the full course.
  • A dynamic email marketing sequence designed to educate leads on the course value and drive conversions.

This dual-channel strategy was essential in maintaining interest and moving leads through the sales funnel.

… AND AFTER 3 MONTHS WE GOT SOME GOOD RESULTS

2.9
ROAS (Return on Ad Spend)
250
Courses Sold
18000
Revenue
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PAUL MCGINLEY

The tactical partnership between Paul McGinley, High Performers, and CourseCamp delivered remarkable results:

  • More than 250 Landscape of Leadership courses were sold in under three months.
  • The campaign generated a five-figure revenue.
  • A strong Return on Ad Spend (ROAS) of 2.90 was recorded.

The success of this campaign not only solidified the Landscape of Leadership course as a significant offering for leadership development but also underscored CourseCamp’s capacity to amplify online course sales through strategic marketing and ad campaigning.

Ready To Join The Growth Camp?

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