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Ex England’s Rugby Coach Sold Over 300 Leadership Courses in 3 Months

In Partnership With
stuart dots

STUART LANCASTER

LEADERSHIP

3.2

ROAS (Return on Ad Spend)

300

Courses Sold

30000

Revenue After 3 Months

THE LEADERSHIP MASTERCLASS

MEET YOUR NEW COACH 2

This case study outlines the strategic approach taken by #TeamCourseCamp to amplify the online presence and sales of the acclaimed ex-England Rugby coach Stuart Lancaster’s Leadership Masterclass Course, a program designed to hone leadership skills, developed in partnership with High Performers.

This high-caliber program required a strong marketing strategy to reach potential leaders and convert them into participants.

OUR COMPREHENSIVE STRATEGY

#TeamCourseCamp crafted a multifaceted marketing strategy to propel the Stuart Lancaster Leadership Masterclass into the spotlight. Our team developed comprehensive assets, including a conversion-optimized landing page, engaging creative assets for various platforms, and a targeted email marketing campaign.

We decided to release a free module of the course, giving prospects a valuable sneak peek and solidifying their interest in the full program.

We devised a comprehensive marketing strategy that involved a full suite of digital assets:

  • Designed a user-friendly, high-converting landing page.
  • Developed engaging creative assets tailored for various platforms.
  • Implemented an innovative email marketing strategy.
  • Introduced a free module offer to give a taste of the course’s value.

Our approach was centered on delivering an immersive preview of the course that would lead to higher engagement and conversion rates.

ADS PLANNING AND LAUNCH

Leveraging the free module as a lead magnet proved to be a cornerstone of our ad strategy. We deployed retargeting ads to nurture the leads that showed initial interest, and synchronized our email marketing efforts to provide a cohesive narrative that guided potential customers towards purchasing the full course. This strategic one-two punch of retargeting ads and persuasive email sequences created a compelling journey for prospects.

We employed the free module as a powerful lead magnet to spark interest and gather potential leads following this:

 

  • We executed retargeting ad campaigns to re-engage interested leads.
  • Synchronized our email marketing to educate, nurture, and convert leads.
  • Developed custom messaging that resonated with the audience’s leadership aspirations.

This strategic combination of retargeting ads and email marketing created a compelling narrative, guiding leads toward the decision to purchase the full course.

… AND WE ACHIEVED THIS IN 3 MONTHS

3.2
ROAS (Return on Ad Spend)
300
Courses Sold
30000
Revenue
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STUART LANCASTER

The collaboration between Stuart Lancaster, High Performers, and CourseCamp generated exceptional outcomes:

  • Over 300 leadership courses were sold in less than three months.
  • A five-figure revenue was generated from the course sales.
  • An impressive Return on Ad Spend (ROAS) of 3.20 was achieved.

This success not only demonstrated CourseCamp’s expertise in digital marketing strategies but also solidified the Stuart Lancaster Leadership Masterclass as a premier course for developing leadership skills.

Ready To Join The Growth Camp?

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